Words Have Power

“You don’t write because you want to say something. You write because you have something to say.”  (F. Scott Fitzgerald) 

Well, we have a few things to say…

remote work and mental health

The Marriage of Marketing and Technology

May 13, 2021

In the age of information, marketing as a whole is powered by technology, leaving the two irrevocably intertwined. Marketing technology, with its corner of the marketing industry referred to as a martech, blends the functions and strategies of each into one tool.

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crisis communications

The Journey of Rebranding

May 13, 2021

A brand is what consumers immediately think of when they hear a company’s name, and it is important because it shapes the company’s identity and creates awareness among its target demographic. In addition to awareness, consumers make purchasing decisions with an experience in mind, which is the result of successful branding.

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heath car marketing

The Social Capital of Marketing

May 13, 2021

Does marketing only exist to sell people things, or can the power of messaging be wielded to sponsor the greater good? In Japan, the Kanji characters that form the Japanese word for “advertising” actually translate to “widely inform” in English. This implies that the purpose of marketing reaches beyond selling goods and services.

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remote work and mental health

COVID-19 Poses Unique Stressors for Remote Workers

March 25, 2021

The demands of social distancing amidst the coronavirus pandemic has many individuals working remotely from their homes for the first time. In the wake of the pandemic, 42% of the United States workforce transitioned to remote working.

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crisis communications

Marketing in a Crisis

April 12, 2021

Marketing in the midst of a global pandemic, among insecure and frightened consumers, is an unprecedented challenge that brands big and small have had to take on in the past year. While marketers have drafted the pandemic guidebook as they went along, there are many ways to successfully connect to a concerned demographic and several brands exemplify this.

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heath car marketing

Marketing and Health Care Coalesce to Fight COVID-1

April 12, 2021

The result of marketing isn’t always to sell a product or service. Oftentimes, state entities, hospitals and clinics, and nonprofit organizations organize awareness campaigns and employ health care marketers dedicated to the education and safety of the public.

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black history facts

Little-Known Black History Facts

February 25, 2021

There are many everyday products and services we take for granted that wouldn’t exist without the contributions or genius of Black Americans. In fact, several large brands might not exist if not for Black Americans

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advertising pyschology

The Power of Want

February 25, 2021

What fuels our incentive to want more, and how much of it is influenced by marketing and advertising? At what point did the propensity to splurge on non-necessities, such as a luxury wristwatch or multiple pairs of the same shoes in different colors, develop?

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zoom pandemic

How a Brand Became Essential in a Pandemic

February 25, 2021

While Zoom, the video conferencing software, seemed to materialize overnight at the start of the COVID-19 pandemic, the platform’s success has actually been nine years in the making. How did they do it?

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Crafting a Brand Experience

October 29, 2020

What does it mean to experience a brand? Experiential marketing finds as many ways possible to help consumers form memorable and emotional connections to the brand in question.

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Meme Your Marketing

October 29, 2020

With social media deeply enmeshed in the way we communicate with one another, it’s no shock that brands take popular trends and incorporate them into their social media strategy. 

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Hiring Practices Take Marketing to the Next Level

October 29, 2020

In 2017, the Bureau of Labor Statistics reported that out of the 56,000 people employed in advertising and public relations, less than 9 percent identified as Hispanic or Latino, 7 percent as Asian, and less than 6 percent as Black or African American.

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Is it Marketing or Propaganda?

January 15, 2020

Propaganda is a powerful tool that pushes the agenda of a few onto the minds of many. More than a standard advertising or marketing campaign, propaganda is dangerous because it can and has been used to sell war to nations of people, including the United States of America.  

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Marijuana:  A Brand New Marketing Frontier

November 18. 2019

In a world where cannabis is being legalized across the United States, how do marketers go about tapping into this industry?

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Juul: Deceptive Advertising Attracts Vulnerable Youth

October 7, 2019

Marketed as a healthier alternative to cigarettes and a means by which to quit smoking altogether, the growth of e-cigarettes skyrocketed in just a few years.

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Strategic Advocacy Marketing for Nonprofits

October 7, 2019

Within the advertising realm, the last decade has seen the rise of a business strategy called cause marketing. People want to see how their actions – and the actions of large companies – are making a difference.

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Traditional Advertising: If It Ain’t Broke…

October 7, 2019

We all get them – the promotional postcards and brochures that take up most of the space in our mailboxes, announcing various products and services. In today’s digital age, one would assume that this method of marketing would be ineffective (if not obsolete), but the opposite is the case.

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Post-Racial Advertising

September 5, 2019

The dictionary defines colorism as “a form of racial discrimination based on the shade of an individual’s skin tone, typically favoring lighter skin.” In the United States, and throughout the Americas, this skin tone bias was born during the enslavement of kidnapped Africans; the black slaves with lighter complections were typically treated better by their owners.

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The Massive Rebrand of Tobacco

June 27, 2019

According to The Economic Times, a rebrand is what a company or organization undergoes to change its image for the better.

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Confirming the Bias

June 27, 2019

According to Psychology Today, confirmation bias is when an individual forms an opinion and rejects or ignores information that conflicts with that opinion. 

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Is Your Brand Experiential?

May 6, 2019

What does it mean to experience a brand? Experiential marketing finds as many ways possible to help consumers form memorable and emotional connections to the brand in question.

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