Back in the day, old-school marketers stressed the importance of positioning statements, the 4Ps, marketing plans, branding, messaging, look and feel and on and on and on. Millennial marketers, bloggers and others may tell you these concepts - as foundational necessities - are obsolete. Grace Advertising will tell you, "If it ain't broke, don't fix it."
In the era of Snapchat, mobile apps for this or that, privacy and security concerns, among other things, having a solid foundation is even more crucial. As tech flavors emerge and disappear, a strong marketing foundation will withstand the test of time. It will enable your brand to "insert" the new digital flavors to fit your target audience in a relevant manner.
Successful marketing and advertising is all about strategy and planning. Many things that worked in the past are still very viable today. Let us help you decipher your next move - one that meshes traditional maneuvers with today's more contemporary players.
Contact us to learn what we've done for other clients. Call, 660.259.3700.