Public Health and Marketing: An Interesting Mix
It is an interesting process how an individual who has a public health background begins to work for an advertising agency, but that is exactly what happened to me. I recently graduated from the University of Missouri – Kansas City with a health sciences degree, basically a public health degree. I would have never thought I would work at an advertising company straight out of college. Faith and my passion for advocacy brought me to Grace Advertising & Consulting, Inc.
Some may be a little confused about how a health sciences major fits well at an advertising company. Grace Advertising is strongly involved in health care marketing, and a large part of its clientele are health organizations. Advocacy marketing and public outreach play an integral role. In my studies, I learned effective marketing strategies help improve the overall health of a population. Strong marketing techniques educate individuals on different health concerns. Education also raises public awareness about important health issues.
The Centers for Disease Control and Prevention define health marketing as “creating, communicating and delivering health information and interventions using customer-centered and science-based strategies to protect and promote the health of diverse populations.” There are several types of marketing strategies used at Grace Advertising that promote positive health outcomes.
I am very passionate about public health advocacy, so advocacy marketing directly aligns my previous experiences. “Advocacy marketing is about tackling a cause and painting a picture that resonates in the souls of others,” stated on the Grace Advertising website. This allows individuals and organizations to spread their message about whichever issue or issues they resonate with the most. There are different marketing channels available to raise awareness about public health issues that impact our communities.
Social media ensures content reaches a larger audience. One of the things the team and I are working on is developing various social media public health campaigns. We are also developing public health PSAs which include videos, social media, advertisements and press releases. Topics include tobacco use, mental health, substance abuse, sexually transmitted disease prevention, sexual assault, domestic violence and human trafficking. These health issues directly impact the communities that surround us. To bring awareness of these concerns to the public helps promote healthier behaviors and possibly prevents future illnesses.
Publications are essential in public outreach. Print is the gateway to health communication. Grace Advertising has two free publications, accessHealth and The Clarion City News. They provide our rural communities with quality news, advertising and information about health. It is important to have a broad range of techniques. The mix of traditional print and web content ensures more demographics are touched. Press releases that grab attention and present clear facts also expand reach.
Marketing helps educate, motivate, and provide media channels to the public regarding health concerns. There are several strategies and techniques that can be implemented to communicate messages and promote healthy behaviors within a population. My interests in public health and passion for advocacy directly align with the different marketing channels used at Grace Advertising. I feel both excited and blessed to work at a company that cares for our community.