Communications for the Workplace
Internal communications is the way by which employees of a company communicate with their colleagues and how they all communicate with their employera. Forbes magazine refers to it as internal branding, and according to BusinessDictionary.com, internal communications take place via speeches, phone, email, mail, fax and intranet (a private network).
Internal communications are important because they foster cohesion among employees, help companies avoid human resource (HR) pitfalls and heighten overall effective communication. Clear and direct communication throughout a company also helps to support employee motivation and morale, when goals and expectations are laid perfectly clear. Additionally, successful internal communications rely on strong leadership to organize information and rally employees to be successful.
Simplicable.com lists several examples of internal communications, which include workshops and conferences, lunch and learn sessions, meetings, graphics, training, messages (email and text), and motivational storytelling. The culture of a company sets expectations for communication and how these expectations should be met. Additionally, internal publications, such as a private company blog, applications, informational videos and other media serve as effective methods of internal communication. Finally, an audit trail of all communication is supports organization and transparency. An example would be a copy of a performance review that everyone signs.
Successful internal communications starts with a plan. As determined by YourThoughtCatalog.com, this plan should be a roadmap that defines goals and strategies, maintains focus and enables conversation and engagement. An internal communications plan also implements the company’s message, defines the employer’s audience along with message and delivery. Finally, the plan should incorporate the use of a calendar for organization and a reasonable standard by which to measure success.
Internal communication strategies are integral to maintaining a business on the inside and out. If a company’s core is weak, any shortfalls will make themselves known to clients and through services. Furthermore, internal conflicts might cost the company in turnover and lost productivity. For the value of the company and respect among employer and employee, internal communications strategies foster healthy and successful business.