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ARTICLES

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ARTICLES 2018-03-29T01:43:04+00:00

You don’t write because you want to say something. You write because you have something to say. 

F. SCOTT FITZGERALD

Grace Advertising has had an enduring relationship with the pen. There’s just something about it. We believe in the power of editorial – honest, fact-based editorial that leaves readers wiser and more equipped.

Blogs are quickly outpacing older forms of editorial. We respect blogs and will continue to write our own as well as write for our clients. However, we will never forfeit the power of the written word for flavor-of-the-day content, or sensationalized copy that has no real value.

We invite you to explore our mix of old-school editorial meshed with a more novel way of communicating. We hope our articles and blog posts leave you wiser, more equipped and eager to come back for more.

Articles, Blogs, Commentary

The Relationship Between Marketing and Ethics

October 20th, 2018|0 Comments

The Relationship Between Marketing and Ethics According to the Federal Trade Commission (FTC), advertisements have to be “truthful, cannot be deceptive or unfair, and must be evidence-based,” in order to be lawful. [...]

Habits of Productive Writers

October 20th, 2018|0 Comments

Habits of Productive Writers There are a myriad of reasons why people write – they are creative, they like to tell stories, there is a topic they are passionate about, they are [...]

A Brief History of Advertising

October 20th, 2018|0 Comments

A Brief History of Advertising The copper plate, pictured above, was an advertisement for the Liu family needle shop during the Song dynasty (circa 960-1279) in ancient China. According to the Johns [...]

Agility Not Just for Athletes: Maintain Business with Scenario Analysis

August 27th, 2018|0 Comments

Agility Not Just for Athletes: Maintain Business with Scenario Analysis Scenario analysis is the process of examining every possible outcome of a given situation to determine the best course of action. It [...]

Marketing as a Career: Is It For You?

August 27th, 2018|0 Comments

Marketing as a Career: Is It For You? There are many reasons why an individual may choose to pursue a career in marketing and advertising. All businesses, no matter the industry or [...]

The World is Digital

August 27th, 2018|0 Comments

The World is Digital In the last few decades, computer technology had propelled the world into a new era of humanity. As of today, it is nearly impossible to imagine life without the advancements [...]

Public Health and Marketing: An Interesting Mix

August 2nd, 2018|0 Comments

Public Health and Marketing: An Interesting Mix It is an interesting process how an individual who has a public health background begins to work for an advertising agency, but that is exactly [...]

Green Business: Corporate Responsibility to the Environment

August 2nd, 2018|0 Comments

Green Business: Corporate Responsibility to the Environment According to the Carbon Majors Report, 70 percent of the world’s carbon dioxide (or greenhouse gas) emissions come from just 100 companies. Half of the [...]

Marketing and Advertising: There is a Difference

July 1st, 2018|0 Comments

Marketing and Advertising: There is a Difference According to Concordia University, “Marketing helps define the product even more than the actual product does.” In other words, marketing is what defines who the [...]

The Difference a Marketing Campaign Makes

July 1st, 2018|0 Comments

The Difference a Marketing Campaign Makes According to the Edelman Trust Barometer, 80 percent of consumers believe that businesses are responsible for addressing societal issues. Cone Communications, with Echo Global Logistics, stated [...]

Harnessing the Power of Word of Mouth

July 1st, 2018|0 Comments

Harnessing the Power of Word of Mouth In marketing, there are countless methods and strategies implemented with the intention of raising brand awareness and increasing revenues. One of the most basic forms [...]

AI Marketing Pushes the Industry Forward

June 4th, 2018|0 Comments

AI Marketing Pushes the Industry Forward Artificial intelligence, or AI, is a general term that describes the use of a computer or software that models and/or replicates intelligent behavior. When AI is [...]

Blockchain: Reprogramming the Landscape of Marketing

June 4th, 2018|0 Comments

Blockchain: Reprogramming the Landscape of Marketing Clicks, ads, page traffic, impressions, and engagement all comprise key components of digital marketing and successful marketing strategy. However, digital marketers have no way of verifying [...]

Marketing and Coding: The Two-for-One Professional

June 4th, 2018|0 Comments

Marketing and Coding: The Two-for-One Professional While inhabiting two vastly different industries, programmers and digital marketers often find their work intertwining to create something successful and lucrative. As the digital age pushes [...]

Big Marketing Turns to the Small Screen

May 14th, 2018|0 Comments

Big Marketing Turns to the Small Screen According to the Pew Research Center, more than 77 percent of Americans own a smartphone. Due to the vast number of smartphone ownership, it is no surprise [...]

Data Mining for Gold: The Value of Information

May 14th, 2018|0 Comments

Data Mining for Gold: The Value of Information Data mining is the digital process of sorting through large pools of data to establish relationships and identify patterns. Every post, search, and page [...]

How 3D Printing Could Revolutionize Marketing

May 14th, 2018|0 Comments

How 3D Printing Could Revolutionize Marketing According to Time Magazine, the annual revenue of additive manufacturing, better known as 3D printing, is expected to reach $21 billion by 2020. It’s no surprise [...]

The Value of Micro-Influencer Marketing

March 28th, 2018|0 Comments

The Value of Micro-Influencer Marketing According to a report published by Pixability, a video ad tech company, YouTube brings in 1 billion unique visitors per month and another 1 billion in views [...]

The Digital Market is Reshaping Consumerism

March 28th, 2018|0 Comments

The Digital Market is Reshaping Consumerism The internet is changing the way we interact with brands. Long gone are the days of the door-to-door salesman, as consumers make informed purchases on the internet and [...]

Spring Cleaning: What is Email Hygiene and Why Is It Important?

March 28th, 2018|0 Comments

Spring Cleaning: What is Email Hygiene and Why Is It Important? Imagine you are a gardener tending to your rose bushes. It’s a beautiful spring day. The sun shines while birds flit [...]

Marketing Fuels the Race to the Oscars

March 9th, 2018|0 Comments

Marketing Fuels the Race to the Oscars Director Guillermo del Torro was awarded the Oscar for Best Picture, and one of the most coveted awards of the night, for his film The [...]

Speaking More than One Language Gets You The Job

February 20th, 2018|0 Comments

Speaking More than One Language Gets You The Job On the topic of language acquisition, many American adults recall the years they spent in high school, pouring over grammar books and vocabulary [...]

How Super Bowl Commercials Became a Cultural Tradition

February 10th, 2018|0 Comments

How Super Bowl Commercials Became a Cultural Tradition At the birth of the Super Bowl, commercials aired during the game were not the phenomenon that they are today. In fact, they were [...]

Net Neutrality and the Future of the Internet

December 22nd, 2017|0 Comments

Net Neutrality and the Future of the Internet The future of the internet and the way we will be able to use it dominated political conversation during the final stretch of 2017. [...]

Disney’s Media and Entertainment Domination

December 22nd, 2017|0 Comments

Disney’s Media and Entertainment Domination When we think of Walt Disney, the first thing that usually comes to mind is an anthropomorphic mouse and a string of childhood memories. However, The Walt Disney Studios [...]

How Augmented Reality is Reshaping the Way We Consume Media

December 22nd, 2017|0 Comments

How Augmented Reality is Reshaping the Way We Consume Media In today’s rapidly evolving digital climate, innovators are steadily developing new ways to engage consumers and change the way we interact daily. From [...]

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